Ponds White Beauty Advertisement

Many companies advertise for skin creams and products that claim to make women beautiful radiant glowing and as rejuvenated as they were at the age of 17.

Ponds white beauty advertisement. This study will explore the value hidden that is displayed in the advertisement. Beauty Construction on Ponds White Beauty Gita Gutawa Version. The advertisement for Ponds White Beauty skin lightening cream is but a drop in the bucket of a mass marketing campaign orchestrated by western companies pervasively spreading their ideal of a white hegemonic.

The Ponds White Beauty ad uses white privilege to oppress women of colour. In 2008 Ponds released a new product called White Beauty Pinkish White Day Cream and with its release came an advertisement in the form of a commercial. Ponds white beauty is advertised as giving you a radiant pinkish white glow pale white or pinkish white The famous Bollywood actors featured in the ad cause controversy as by taking part in this advertisement campaign they are encouraging their fans to associate lighter skin tones with power and happiness.

For example the white skin toned woman is in a relationship with a famous man and is being portrayed as beautiful whereas the woman of colour did not win the man and begins using the radiant pinkish white glow cream that is being advertised to make her beautiful. The object of this study is Ponds White Beauty Gita Gutawa version. While this ad may seem unproblematic to some viewers it can be extremely offensive to others.

Summarily the Ponds White Beauty commercial presents a number of concerning underlying assumptions regarding social hierarchies. According to the advertisement this cream gives a woman more than any other average cream. Ponds White Beauty- a cream that gives a pinkish white glow to any skin tone.

The supposition of white superiority is not a myth and the Ponds White Beauty advertisement a product sold in Indian for skin bleaching substantiates this. The commercials use. The advertisement made by the cosmetic company Ponds White Beauty entitled Ponds White Beauty India Episode 1 depicts the story of a colored womans quest to win a white mans affection who is most likely.

The White Beauty products are skin-lightening creams popular in a number of different Asian countries created and sold by Ponds a division of Unilever. Hey guysIm so glad to share my TV adfilms with you hereGrateful for your love support and blessings. It visibly promotes the idea of whiteness as hegemonic a discriminatory idea already present within Indian social circles.